The best part, is the NATIONAL exposure for the team! I'm thinking the brief segment was watched by more people than ever saw any sort of domestic professional bike race, actually any bike race including the Tour de France (they mostly just watch the 12 second blurb on the local news). This is because the Early Show is watched by the mainstream audience that most professional cycling teams fail or forget to market towards (with the exception of Rock Racing who it seems like everyone knows about).
Also, note the light blue and white jersey. It belongs to Source Endurance, the company of some good friends, Stefan Rothe, Derick Williamson, and Dave Wenger.
Watch CBS Videos Online
Shadd is still in the September 2008 issue of Outside Magazine. Page 96.
On anther note. This is my first attempt to embed video into my blog. How cool is this, huh?
Pack Your Bags, We're Moving!
4 years ago
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1 comment:
This video/segment rocks! You guys who train, ride, race etc. extensively are an inspiration to us all. It is hard to balance work, family, friends and travel with a fitness regimen. It is encouraging to know that others face the same challenges. But is is also important not to give up. Thanks to those of you that make it look so easy.
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